WTF is GTM
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Go-to-market has become a thing in technology companies. But what exactly is it, what does great look like and how can product managers add value to the GTM motion. This session setS out my perspectives on what GTM is, how positioning works in practice, and I’ll share some lessons from my 20+ years experience in driving GTM.
Potential Session
Suggested by:
Oisin O'Connor
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Upvoted: 12 Jun, '23